Tag Archives: FCA’s two-minivan strategy: Will it lead to death by crossover?

FCA’s two-minivan strategy: Will it lead to death by crossover?

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When the late Lee Iacocca spearheaded the introduction of the Plymouth Voyager and Dodge Caravan, Chrysler Corp. essentially created the modern-day minivan segment and established itself as the leader.  Fast-forward more than 30 years, and Fiat Chrysler Automobiles still has two vehicles in the segment. And there are no signs of changing that strategy anytime […]

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