Tag Archives: do auto shows have a future?

If digital-only doesn’t work, do auto shows have a future?


Hindsight is 20/20 vision, but the odds were stacked against organizers as they attempted to stage the first-ever digital-only Canadian International AutoShow (CIAS). The bold undertaking was conceived in response to pandemic-induced health and safety rules that upended the auto show circuit across the globe. It was sold as a way for automakers to reach […]

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