Tag Archives: Dealers get creative in fight for share of $10B service pie

Dealers get creative in fight for share of $10B service pie

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The study shows owners’ affinity for their brand declines over time. During the first three years, they act as brand promoters, but the longer the vehicle is owned, the more the enthusiasm drops.  “It’s an important insight for [automakers] that rely on client interaction and service satisfaction at the dealer to sustain and support brand […]

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