Tag Archives: COVID-19: Managing retail’s current crisis and eventual recovery

COVID-19: Managing retail’s current crisis and eventual recovery

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EMPHASIZING PURPOSE AND BRAND IDENTITY Adopt a back-to-basics approach by refreshing your business’s purpose.  Reinforce your dealer’s (or brand’s) mission statement to employees and customers.  If you don’t have a mission statement, establish one – a new one if warranted in our new normal. Leading motivational author Simon Sinek recommends filling in the blanks, “To […]

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