Tag Archives: Buick to launch Avenir as high-end subbrand

Buick to launch Avenir as high-end subbrand


DETROIT — Buick is creating a subbrand called Avenir to take advantage of consumers’ growing appetite for high-end touches. Avenir will be Buick’s equivalent of Denali at the GMC brand. It will include larger wheels, a unique grille and premium trim features, among other upgrades. “Through the first half of 2016, Buick has been the […]

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