Tag Archives: Bon voyage to Lincoln’s ‘MK’ confusion

Bon voyage to Lincoln’s ‘MK’ confusion


LOS ANGELES — If there was any lingering doubt within Lincoln Motor Co. over plans to stop using alphabetic “MK” names for its vehicles, an awkward airport encounter witnessed by the brand’s marketing chief removed all uncertainty. Robert Parker, Lincoln’s head of marketing, sales and service, said he was joined this fall on a parking-lot […]

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