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    Luxury brands use advanced-driving programs in Canada to help sales

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    Mercedes-BenzCanada spokes-woman JoAnne Caza said, as with other advanced-driving programs offered by Mercedes-Benz, the AMG Winter Sporting program serves a variety of functions in Mercedes’ business model. “It’s branding, it’s marketing, it’s customer engagement. It’s all those things,” Caza said. “We do know from the numbers we sell cars out of (the programs).” Many of […] More

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    Porsche recalling 8,000 Macans over fuel leaks

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    Porsche is recalling 8,346 vehicles in Canada because they may develop cracks that cause fuel to leak, which raises the risk of fire. On certain vehicles, fine hairline cracks could appear after an extended period of use on the filter flange of the fuel pump. A fuel leak in the presence of an ignition source […] More

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    999,999th Porsche 911 ever made sold in Canada

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    The one millionth Porsche 911 ever manufactured won’t be coming to Canada as part of its world tour, but the 999,999th 911 was sold here. The Guards Red 911 Targa 4 GTS that came down the automaker’s Zuffenhausen facility production line — right before the millionth car — was delivered to Pfaff Porsche in Vaughn, Ont., just […] More

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    Porsche Canada moves headquarters to new Toronto facility

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    Porsche Canada has relocated its corporate headquarters to a new facility in Toronto, between two major arteries in the Greater Toronto Area. The new location is at the northeast corner of highways 401 and 404. Since 2009, the automaker’s Canadian head office had been located in the neighbouring city of Mississauga. The move will allow […] More

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    Porsche opens 4th B.C. dealership

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    KELOWNA, B.C. — Porsche Canada has opened Porsche Centre in Kelowna, in the heart of British Columbia’s increasingly affluent Okanagan region. It’s the luxury automaker’s 18th Canadian store. The store, Porsche’s fourth in the province, features 22,000 square feet of floor space, including a nine-vehicle showroom and six-bay service area. Only Ontario has more Porsche […] More

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    VW Canada awaits repeat of U.S.-approved diesel fix

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    Volkswagen Canada says it’s closer to being able to sell 3.0-litre diesel crossovers now that the U.S. Environmental Protection Agency has approved a fix for the vehicles that produced excess emissions. U.S. and California regulators say they have approved a fix for about 38,000 Volkswagen Group 3.0-litre diesel crossovers in the United States, a decision […] More

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    Porsche Canada names Marc Ouayoun new CEO

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    Marc Ouayoun will become the new CEO of Porsche Cars Canada effective Jan. 1, taking the helm of Canadian operations amid a period of significant growth here for the luxury automaker. Ouayoun, 46, comes to Canada after working as the managing director of Porsche France. He succeeds Alexander Pollich, 50, who will assume a new […] More

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    Fast chargers coming to all Canadian Porsche dealerships

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    Porsche Cars Canada will equip its 20 Canadian dealerships with 800-volt DC fast-charging stations in preparation for the launch of an electric sedan based on the Mission E concept, the company has confirmed. However, spokesman Patrick Saint-Pierre said the company hasn’t established a timeline for completion and called it “a work in progress.” The car is […] More

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    Porsche Canada to open national distribution centre in Toronto area

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    Porsche Canada will open its first national parts distribution centre by the end of 2019, the luxury automaker said Friday. The 100,000-square-foot (9,290-square-metre) building will be based in the Greater Toronto Area and serve Porsche’s 19 dealerships coast to coast. An exact location in the Toronto region will be announced later, the automaker said in a […] More

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    Porsche Canada gets new marketing director with digital focus

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    Porsche Cars Canada Ltd. has tapped Colas Henckes to be its new marketing director, effective July 2. Henckes joins the Canadian unit after serving 10 years as the luxury automaker’s marketing director in France. He will replace Margareta Mahlstedt, who will become the marketing director at Porsche Cars Great Britain. Porsche Canada CEO Marc Ouayoun […] More

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