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    Idea to wrap Edmonton airport tower pitched to several automakers

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    A 17-month contract involving Lexus dealers in Edmonton, Lexus Canada and the Edmonton International Airport is garnering national media and Internet attention, all for a unique pairing of promotion and customer service. In what Pattison Outdoor Advertising Vice-President and Prairie Region General Manager Brian de Ruiter calls the “integrated Lexus program,” the entire airport tower building […] More

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    New Lexus LS will have serious driver’s assistance, but don’t call it self-driving

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    TOKYO — The new-generation 2018 Lexus LS arriving in the United States and Canada early next year showcases the brand’s latest, greatest automated safety technology. But the brand won’t call it self-driving. What the car will do and will not do required some careful wording, Lexus says. The flagship luxury sedan gets a complex shutdown […] More

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    Toyota recalls 37,000 vehicles with faulty dealer-installed block heaters

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    Toyota Canada is recalling about 37,000 vehicles because block heater wiring could short circuit and cause a fire. Toyota says the electrical power cords of the involved dealer-installed block heaters might have been improperly manufactured, resulting in contact between wires that could cause a short circuit. If a short circuit occurs, the wire insulation may […] More

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    Lexus to unwrap 3-row RX crossover at L.A. Auto Show

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    DALLAS — The long-awaited Lexus RX with three rows of seating will be unwrapped this month at the Los Angeles Auto Show. Lexus on Wednesday released a teaser photo of the three-row version of the class-leading RX. Dealers have clamored for a family-friendly version of the crossover for years. It’s unclear whether the third row […] More

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    Lexus readies crossover flagship concept

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    DALLAS — Lexus is readying a crossover concept that it’s calling a new “flagship,” perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $101,000. The concept will debut at the Detroit auto show in January 2018. “The Lexus LF-1 Limitless is a flagship crossover that redefines […] More

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    Toyota to recall 4,570 Prius and Lexus vehicles in Canada

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    Toyota is recalling 4,570 vehicles in Canada and nearly 49,000 in the U.S. over an electrical issue that could prevent airbags from deploying during a crash. The recall affects 2016 Prius and Lexus RX models and 2015-16 Lexus NX crossovers, Toyota said in a statement Wednesday. In the airbag systems of the affected vehicles, an “open circuit […] More

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    Toyota to unfurl Super Bowl ad blitz starring Canadian athlete

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    Toyota Motor Corp. is making its biggest Super Bowl ad buy ever with two spots push its global Olympics and Paralympics sponsorships — one of which stars Canadian Paralympic skier Lauren Woolstencroft — and a third ad that will continue its long-running “Let’s Go Places” campaign. The automaker had originally planned two 60-second ads, but […] More

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    Toyota Canada recalls 1,700 Camry, Lexus models on fire risk

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    Toyota Canada is recalling 1,700 vehicles after discovering two defects that could lead to fires. The separate recalls affect 1,100 2018 Toyota Camry sedans and 600 Lexus vehicles including, RC F vehicles from 2015-18 model years, GS F vehicles from the 2016-2018 model years, and 2018 model-year LC 500 vehicles, the company said Wednesday. The […] More

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